OVERVIEW
Problem
Zeroe’s powerful AI-driven carbon management platform was highly technical, making it difficult for non-technical users to quickly understand it’s value.
Outcome
I created clear, visually engaging infographics that simplified complex workflows, enabling instant understanding and boosting user engagement.
CLIENT
Zeroe
Zeroe’s SaaS AI-powered platform allows companies to comprehensively measure emissions and report on decarbonization performance to a wide variety of stakeholders.
Website: zero.io
INFO
Role
UI/UX Designer
Team
3 Product Managers, an Engineer, a Designer & Me
CLIENT BRIEF
Understanding the problem space
Zeroe’s enterprise SaaS platform tracks and manages Scope 1, 2, and 3 emissions with advanced AI-driven workflows. While powerful, the platform’s complexity made it difficult for non-technical stakeholders to quickly understand its value, creating difficulties in sales conversations and investor pitches.
CHALLENGE
Turning emissions data into clear infographics
The challenge was to translate emissions data processes, such as automated classification, audit-ready reporting, and AI-driven reduction recommendations, into clear, engaging visuals that could communicate the platform’s benefits in seconds. The goal was first-glance comprehension for executives, sustainability leads, and investors unfamiliar with carbon accounting.
SOLUTION
Designing intuitive infographics for first-glance understanding
Collaborating closely with product and marketing teams, I mapped Zeroe’s features into narrative-driven infographics. I applied principles of information design to simplify multi-step processes, establish a consistent visual language, and ensure accessibility across different audiences while maintaining brand identity.
IMPACT
Accelerating the company buy-in and securing $2.2M funding
The infographics shows the platform’s core value by simple, high-impact visuals. These were deployed on the website, in pitch decks, and in marketing materials—improving stakeholder understanding, accelerating decision-making, and supporting Zeroe’s oversubscribed $2.2M seed funding round.
Visual Clarity
Simplified complex workflows into easy-to-grasp visuals.
Storytelling
Framed information as a clear, logical narrative.
Consistency
Maintained a cohesive visual style across all assets.
Audience focus
Tailored designs for non-technical stakeholder understanding.